The second of a five spot campaign has finally hit the airwaves. Mad Box had a blast editing this spot. Anne DeCourte was lead editor, vfx and compositing was done by Charles Bevan and the final color finishing was handled by Matt West.
Director Sam Crawford of Traveling Picture Show delivered an abundance of hilarious takes. His approach with the Store Clerk and Wheel Spinner was to improv dozens of lines and actions, so Anne, and assistant editor Logan Threlkeld, had days of selects to work from in order to find the perfect puzzle pieces. The biggest challenge was deciding between the 8 versions of the spot and balancing the comedy with enough time to effectively deliver the client's message.