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Sabra Gets in the Game with Foodball!

The Martin Agency and Spang TV enlisted Mad Box to bring Sabra's latest social concepts to life. Editor Autumn Dea worked with the agency to show that Sabra hummus was an amazing snack for watching the Big Game. Led by Martin creative duo Andrew Maaldrink and Alex Herwig, they crafted four 15 second social media spots that have collectively generated over 8 million views. 

 
Credits:
Editor: Autumn Dea
Motion Graphics and Animation: David Kay
Colorist and Finishing: Matt West
Post Producer: Macy West
Assistant Editors: Logan Threlkeld and Aarica North

Audio and Sound design: Jody Boyd at Red Amp Audio
Director: Chris Allen Williams
DP: Mark Mervis
Executive Producer: Melanie Cox
Producers: Jordan Rodericks, Christina Garnett
Associate Producer: Erin Surber

 
Agency: The Martin Agency
Agency Producers: Dwight Loew and Kerry Ayers
Copywriter: Andrew Maaldrink
Art Director: Alex Herwig


 
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